Sales & marketing for growing ERP practices – It’s a partnership, not a service
Generating sales is tough when you’re a growing ERP practice. The sales cycle is long, so you need to invest a lot of time and energy into sales and marketing, months before you can hope to convert. But your team is already spread thin, developing solutions, and managing existing opportunities, customers and projects.
Additional in-house sales and marketing would be nice, but it’s a luxury you can’t yet justify. And outsourcing sales and marketing to light-weight, jack-of-all-trades agencies just doesn’t work. Prospects see right through them, because they don’t have the ERP knowledge or experience to engage in meaningful discussion, or to truly ‘get’ what your prospects need.
Lift Marketing gives you a convenient ‘in-between’ option. I’ve earned my ERP stripes already, but you don’t have to employ me as a staff member (and cover all the risks and overheads that go along with staffing).