But knowing you should be doing it, and actually doing it are two entirely different things. Blogging properly takes time and dedication. You have to ensure you’re writing about subjects that your audience is interested in, that you offer enough value to make the read worthwhile (but not so much that you compromise your IP), that you show a deep understanding of your subject matter, that you write often enough and distribute widely enough to be memorable, and that you write well enough that people actually read past the first paragraph.
Social media is, in its own way, just as hard. It’s not a hit-and-run, broadcast thing. Not a scaled down version of your blog, where you just publish short summaries of your blog posts, then get back to work. It’s all about fostering one-to-one relationships – building trust and actually getting to know people. Ironically, it’s only when you really set aside the corporate agenda, and use it to connect with people, that you see success in social media. But that means being there often, and investing significant time in every relationship and community you’re a part of.
Blogging & social media solution
- Blogging – After consulting with your sales and professional services teams to create a list of potential blog topics, I develop an editorial calendar, which specifies what I’ll write, and when. Once you’ve approved the calendar, I get to work writing. Obviously I continue to collaborate with your team through this process, to ensure I get the subtleties right. Then, once I’ve written a piece, I hand it over to one of Australia’s leading copywriters, Glenn Murray of Divine Write, to ensure the writing style and quality are up to scratch, after which I send it through to you for review. Upon completion, I’ll send the final version to you with instructions on distributing for maximum impact.
- Social media – Twitter, Facebook, LinkedIn, Google+, Pinterest… With so many options at your disposal, social media can seem a daunting proposition. And a time-sink. But with an intelligent strategy – one that’s tailored to your actual needs and the social media use of your prospects – it can actually be one of the most effective weapons in your arsenal. That’s where I come in. I’ll identify which social media platforms your target prospects are using, and how they’re using them, then prepare a strategy for engaging them.