Get other partners selling your products
Selling them direct to customers is the obvious starting point, but it’s a long and slow road. Product revenue is volume dependent, but as a solutions provider, volume isn’t your business. So as much as product sales seems a natural business progression, it usually doesn’t deliver ideal ROI – not with the direct-to-customer model, anyway…
The key to high volume product income – including annuity and service income – is channel development. Getting other ERP partners to sell your products to their customers in their markets.
By working with ERP partners all around the world, you can expand your customer base by orders of magnitude.
But do you have the time to identify all those potential partners? To research their business and market? To understand their motivations? To contact them to sell the idea? To foster a great relationship with them (even when they’re all in a different time zone)? To support their sales endeavours with professional marketing strategies and collateral?
For that matter, do you have the expertise? And what would happen to your core business if you invested all of that time?
Fortunately, you don’t have to. I can do it for you…